Five essential content lessons from an award-winning deli

When Eleanor Thompson decided she was fed up with not being able to buy the food she wanted in her neighbourhood, the answer was clear. She opened her own deli. Since opening in October 2010, El’s Kitchen in Ladywell has been crowned London Deli of the Year, with the judges noting that they’d rarely seen such strong customer engagement. What’s more, she’s growing sales and profit every month, while other...

Content strategy in 5 minutes (videos)

Content strategy success, content strategy failure, user benefits, difficult client questions and choosing an open-source CMS: here’s wisdom on them all in just 5 minute talks. They’re all from the January 2012 content strategy meetup #cslondon12, a gathering of content strategy nerds for a night of lightning talks: 5-minute gallops through a huge range of topics. First off, Mags Hanley, with how even a...

Digital innovations to change the world (and Alan Sugar)

Another Monday, another digital innovations awards shortlist, this time from The Guardian. I particularly like this one, though: it’s shorter than most, and almost all the links are public. There’s some terrific, inspiring work on show. Unsurprisingly, the list is particularly strong on social change and awareness, mainly through websites and apps. I’m loving the National Trust’s My Farm, and...

Good Housekeeping’s iPad app review: ‘Cakes and Bakes’

Good Housekeeping magazine has just launched its first iPad app, a collection of 35 tea-time recipes, ‘Cakes and Bakes’. Technically, the app is the free reader, while the content is paid for (in this case, 69p, promoted as an introductory price). First impressions are suitably mouthwatering. The photography is spectaular – if Good Housekeeping doesn’t know how to do this, nobody does. I want to down...

How to set up a powerful content review process

Routinely reviewing your old content is a powerful way of keeping your site fresh. A strong content review process will ensure your customers don’t find wrong information and strengthen your internal and external search results. It’s also important if you’re preparing for multi-platform content. 1. Define your objectives Decide what you intend to achieve. You might need to: Get better search results for...